Songkran Festival

illustration, branding, typography, information design

This project is a design for a hypothetical water festival at University of Minnesota Duluth. I created a logotype, as well as a poster-program, hat, and shirt design. Branding for this project emphasizes the “fun-for-everyone” attitude of the festival. The illustration is based off of the origin of the traditional Thai holiday, which marks the Buddhist new year. Each new year cycles through a variety of different symbolism, so I had to make a decision on what specific symbols to focus on for 2022. 

Project Credits:

Illustration, Research, and Design: Adison Lemmon